BRAND OVERVIEW

Seramor is a brand that fully embraces the idea of self-care as the ultimate form of self-love. Their main focus is on carefully curating and providing high-quality skincare products for individuals who prioritize their overall well-being. Seramor takes great pride in being a vegan brand, ensuring that their products are completely free from any animal-derived ingredients. Additionally, they are strongly committed to being cruelty-free, affirming their belief that beauty should never come at the expense of innocent lives.

 

Seramor's dedication to inclusivity is evident in their gender-neutral approach, aiming to ensure that everyone can enjoy the benefits of their skincare line. Going beyond being a mere skincare brand, Seramor cultivates a community that celebrates and encourages the transformative power of self-care and self-love. Their goal is to empower individuals to prioritize their own well-being and the health of their skin.

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PROJECT BRIEF

The mandate for this project was to design an environmentally conscious and visually appealing packaging for Seramor's range of Fruit based Clay Masks. The packaging should align with Seramor's brand values of self-care, self-love, and inclusivity while reflecting their commitment to being a vegan and cruelty-free skincare brand.

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DESIGN CONSIDERATIONS

1. Visual Appeal: The packaging should have a clean, modern, and aesthetically pleasing design that resonates with Seramor's target audience. It should evoke a sense of tranquility and indulgence, encouraging customers to prioritize self-care.

2. Brand Identity: The packaging design should align with Seramor's brand values and visual identity. Incorporate the brand's logo, color palette, and any relevant brand elements to create a cohesive and recognizable look.

3. Sustainable Materials: As a brand committed to self-love and inclusivity, Seramor aims to be environmentally responsible. The packaging should utilize eco-friendly and recyclable materials, demonstrating the brand's dedication to sustainability.

4. Product Information: The packaging should clearly display essential product information, such as the clay mask type, ingredients, usage instructions, and any relevant certifications (vegan, cruelty-free).

5. Differentiation: Seramor seeks packaging that sets their clay masks apart from competitors. The design should be unique, making the product stand out on shelves and online platforms.

PROJECT TIMELINE
2 Weeks